3أكتوبر

نهضة الشركات الناشئة: ثورة ريادة الأعمال في الشرق الأوسط

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في كتابه ، نهضة الشركات الناشئة، تحدث كريستوفر شرودر عن تجربة موقع أبجد كمشروع ناشئ وجديد في الشرق الأوسط وقد أجرى مقابلة مع مؤسسة أبجد إيمان حيلوز بدأت برسالة أرسلها لها مع افتتاح موقع أبجد يخبرها فيها عن كتاب يُعدّه عن المشاريع الناشئة في الشرق الأوسط ويطلب منها إجراء مقابلة كي يحصل منها على إجابات بخصوص مشروعها الجديد.

كتب شرودر في كتابه مقالاً عن أبجد، تحدث فيه عن بدايات الموقع، كيف جاءت فكرة إنشائه ولماذا نشأ وكيف ساهم الموقع في بناء قاعدة بيانات ضخمة للكتب العربية على الشبكة.

فيما يلي نص مقتبس من كتاب شرودر لمقاله عن أبجد:

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Of course the power of social in Middle East start-ups is hardly limited to Egypt. Jordanian-based Abjjad is the first Arabic/English, Goodreads-like social network, where book lovers log in, connect and share book recommendations with other readers, authors, and bloggers. Software engineer, MBA, and marketing research expert, founder Eman Hylooz and her team have built one of the largest databases of Arabic book titles. She believes this will stir audiences across the entire Arabic world to read and buy more books.

“Apparently I am a book worm,” Hylooz told me. “I wanted since forever to start a project related to books.”

Initially a marketing executive covering Jordan and Saudi Arabia for KPMG, she heard that the new Amman-based start-up incubator Oasis500 offered a six-day training class on how to start a business.

“It was a turning point in my life,” she says. “I gained the knowledge of converting my idea into a real business plan. I pitched Oasis and won a seed investment to establish my ideas. That was May of 2012, had my beta up by June 18… As of this week, we have more than 15,000 registered members and near 2,500 written book reviews by the audience.” Built solely with freelancers, Hylooz will look to raise a Series A later this year to open an office, bring on full-time employees, expand outside of Jordan, and begin to monetize through book sales and advertising.

“I have to tell you,” she says, “I am proud to be a woman entrepreneur, as usually entrepreneurship is oriented more towards men in general. Currently, however, the ratio is changing, as more women are tending to go through this journey. And maybe I am getting more opportunities from other women entrepreneurs, as they love supporting other women more.”

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